The events of 2020 have taught everyone that fast-evolving news cycles are here to stay. With the effect this new reality may have on advertiser expectations, publishers must utilize technology and insights to adapt to industry trends faster than ever before.
But publishers can be proactive about addressing the intertwining issues of ad verification as it relates to brand suitability, fraud and more. This white paper, written by DV industry experts, will provide you with powerful insights and information shedding light on the state of ad verification in the industry and how it can serve as a tool to improve ad delivery and revenue.
In this report, you will get: