2020 Retrospective: Publisher Insights
on Ad Verification and Blocking

November 1, 2017
11:00-12:00pm PT

The events of 2020 have taught everyone that fast-evolving news cycles are here to stay. With the effect this new reality may have on advertiser expectations, publishers must utilize technology and insights to adapt to industry trends faster than ever before.

But publishers can be proactive about addressing the intertwining issues of ad verification as it relates to brand suitability, fraud and more. This white paper, written by DV industry experts, will provide you with powerful insights and information shedding light on the state of ad verification in the industry and how it can serve as a tool to improve ad delivery and revenue.

In this report, you will get:

  • Insights into the state of ad verification in the digital advertising industry post-2020 and beyond
  • A look at verification technologies and the associated realities facing publishers
  • An in-depth analysis of the true impact of brand safety and suitability on publishers today based on DV data
  • Actionable steps to proactively manage inventory to improve ad delivery and performance

Download Now!