Online ad fraud and invalid traffic (IVT) threatens to erode stability and trust in the online advertising industry today. Whether it’s site, in-app, or other forms of IVT, the presence of fraud damages publisher reputation, audience data, inventory pricing and revenue. To promote a healthy ecosystem, advertisers must work to defund fraudulent actors and publishers must be proactive to reduce their risk of exposure to IVT.

WITH THIS GUIDE YOU WILL BE ABLE TO:

• Learn about the different types of IVT and how they are identified

• Understand the common causes for IVT among premium publishers

• Reduce instances of IVT through various troubleshooting methods