How Advertising Strategies and Sentiments are Evolving

November 1, 2017
11:00-12:00pm PT

Since 2020, the digital advertising industry has prioritized the phasing out of tools and methods that don’t mesh with the paradigm shift toward consumer privacy. The game is changing fast, and publishers and advertisers have had to adapt quickly or risk being left behind. But what solutions are taking shape, and how are they affecting the present and future of doing business online?

Our team’s latest post-cookie report details how deprecation sentiments and strategies have evolved year-over-year on the buy- and sell-side. These findings are based on insights from a global community of publishers and advertisers, and includes observations of how they’ve changed over time.

In this report, you will learn about:

  • Industry outlooks on third-party deprecation, including its impact on revenue and reach
  • Areas of alignment and misalignment, including opportunities for a more collaborative relationship between buyers and sellers
  • How first-party data is perceived and leveraged as a third-party cookie replacement
  • The growing importance of attention metrics and contextual solutions as supplements to any successful first-party strategy

Get the Report!