With third-party cookies on the way out and other privacy-related changes on the horizon, publishers and advertisers are preparing for a new future. From its unique vantage point, DoubleVerify has been working with both advertisers and publishers to better understand how to leverage this shift to build a better industry built on trust and transparency.
Download our latest report for an analysis of industry survey results from both advertisers and publishers about the issues surrounding cookie deprecation. The insights available in this report will help both sides understand opportunities and challenges related to data, privacy and performance in the years to come.
In this report, you will learn: