A Tool to Better Collaborate with Advertisers on Brand Suitability Goals
Premium publishers bring premium audiences, and reaching those audiences is a critical piece of any brand’s strategy to maximize their advertising potential. But DV understands that meeting safety and suitability requirements can be a demanding process for publishers and advertisers alike, and there’s no single approach that can meet every brand’s individual needs.
That's why we've put together a collection of brand suitability best practices for brands that focus on ensuring various goals are met without compromising an advertiser's reach or a publisher's ability to monetize their inventory.
