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14:00 PM - 14:30 PM: Registration and Networking

15:00 PM: Welcome and Opening Remarks (Wassim Mneimneh)

15:15 PM: Keynote: Introduction to Media Quality and Verification (Nick Reid) 

15:30 PM: Panel Discussion: Performance Amplified: The Link Between Media Quality, Verification, and Business Outcomes

In today’s complex and rapidly evolving digital media ecosystem, media buying and activation efforts are being held to elevated standards of performance. Advertisers must prove efficiency and effectiveness which comes down to how they protect, measure, track and optimize their ad investments.

This challenge is compounded by the polarized nature of an ever-shifting news cycle, putting added pressure on advertisers to not only protect their reputations but also to connect with consumers based on shared passions, interests, and values. While the current situation may seem daunting, it also represents an exciting opportunity to reimagine how media quality and verification drives both performance and business outcomes.

Our panel of experts will share actionable steps and strategies that brands can embrace to break through the noise, and grow their businesses while aligning with sustainable practices.

16:00 PM: Keynote: MENA Media Insights: Exploring Quality and Performance Trends

16:30 PM: Panel Discussion: The Power of Attention: How Leading Brands Are Making Attention Pay

Attention is the heart of advertising – after all, what good is an ad creative if it doesn’t engage and mobilize its intended audience? Over the past year, there’s been a lot of talk about “attention” - what it is, why it’s important and how to leverage the wealth of data available to advertisers. There’s no question that attention metrics have the potential to transform the way we measure and optimize campaigns, but how do brands realize that potential?

In this session, we’ll discuss how leading brands and agencies are making attention metrics pay - from decisions about placements and devices, to choices about creative execution. We’ll discuss how the media industry has evolved to a place where we are able to measure the impact of attention itself and how privacy-friendly attention signals are transforming the way advertisers can predict campaign performance and, ultimately, drive better performance and return on advertising investment

17:00 PM: Drinks and Networking